Beauty Counter Concealer

What’s the secret to flawless skin? For many, it’s all about finding the perfect concealer. Enter Beauty Counter Concealer, a product that promises not just to cover up imperfections but to enhance your skin’s health. Concealers are a staple in any makeup routine, offering a quick fix for dark circles, blemishes, and uneven skin tone. Let’s dive into why Beauty Counter’s offering stands out in the crowded beauty market.

Table of Contents

    Understanding Beauty Counter Concealer

    Brand Overview: Beauty Counter Concealer

    Beauty Counter is a brand known for its commitment to clean beauty. Their mission is to create products that are safe, effective, and environmentally friendly. Founded in 2013, the brand has gained a loyal following thanks to its transparent ingredient lists and dedication to sustainability. Beauty Counter has always focused on education and advocacy, aiming to transform the beauty industry by setting a new standard for safety in skincare and cosmetics.

    Key Ingredients and Their Benefits

    Beauty Counter Concealer is packed with skin-loving ingredients. Some of the key components include:

    • Hyaluronic Acid: Helps to hydrate and plump the skin, reducing the appearance of fine lines. This ingredient is known for its ability to hold up to 1,000 times its weight in water, making it a powerful moisturizer.
    • Jojoba Esters: Known for their moisturizing properties, they help to keep the skin smooth and supple. Jojoba esters are similar to the natural oils found in human skin, which makes them highly effective in maintaining skin’s balance.
    • Vitamin E: An antioxidant that helps to protect the skin from environmental damage. Vitamin E also supports the skin’s immune function and helps with cellular restoration, making it a great anti-aging ingredient.

    Shades and Coverage Options

    This concealer comes in a variety of shades to match different skin tones. Whether you’re looking for light, medium, or full coverage, Beauty Counter has you covered. The range includes shades for warm, cool, and neutral undertones, ensuring a perfect match for everyone. Additionally, the formula is buildable, allowing you to customize the coverage based on your needs.

    Why Choose Beauty Counter Concealer?

    Non-Toxic Beauty: Safe for Your Skin

    One of the biggest selling points of Beauty Counter Concealer is its non-toxic formula. The brand avoids over 1,800 harmful or questionable ingredients in its products, making it a safer choice for your skin. This commitment to safety is backed by rigorous testing and third-party certifications, ensuring that every product meets high standards of quality and safety.

    Environmental Impact: Sustainable Practices

    Beauty Counter is also dedicated to sustainability. Their packaging is designed to be eco-friendly, and they actively work to reduce their carbon footprint. Choosing Beauty Counter means supporting a brand that cares about the planet. Their efforts include using recycled materials, reducing plastic use, and implementing responsible sourcing practices for ingredients.

    User Reviews and Testimonials

    Don’t just take our word for it – countless users rave about Beauty Counter Concealer. Many highlight its blendable texture, long-lasting wear, and natural finish. It’s a favorite among beauty enthusiasts and professionals alike. Testimonials often mention how the concealer feels lightweight yet provides excellent coverage, making it ideal for both everyday use and special occasions.

    Application Techniques

    Preparing Your Skin

    Before applying concealer, it’s crucial to prep your skin. Start with a clean, moisturized face. Applying a primer can also help to create a smooth base and extend the wear of your concealer. Proper skin preparation ensures that the concealer adheres well and stays in place throughout the day.

    Choosing the Right Shade

    Selecting the right shade is key to achieving a natural look. Beauty Counter offers a handy shade-matching guide on their website to help you find your perfect match. When choosing a shade, consider your skin’s undertone (warm, cool, or neutral) and whether you need a lighter shade for highlighting or a darker shade for contouring.

    Step-by-Step Application Guide

    1. Dot Concealer on Imperfections: Apply small dots of concealer on areas you want to cover, such as under the eyes, around the nose, and on any blemishes.
    2. Blend with a Brush or Sponge: Use a concealer brush or a damp beauty sponge to blend the product into your skin. Patting motions work best to avoid disturbing the underlying foundation.
    3. Set with Powder: To prevent creasing and extend wear, set your concealer with a translucent powder. This step helps to lock the product in place and control shine throughout the day.

    Tips for Long-Lasting Coverage

    For long-lasting coverage, consider layering your concealer. Start with a thin layer and build up as needed. Additionally, using a setting spray can help lock your makeup in place all day. Other tips include avoiding touching your face throughout the day and carrying a small powder compact for touch-ups if needed.

    Comparing Beauty Counter Concealer to Other Brands

    Drugstore vs. High-End Concealers

    While drugstore concealers can be budget-friendly, they often lack the clean ingredients and performance of high-end products. Beauty Counter bridges this gap by offering a high-quality, non-toxic option at a competitive price. High-end concealers often offer better formulation, longer wear, and a more refined finish, making them worth the investment for many users.

    What Sets Beauty Counter Apart?

    What truly sets Beauty Counter Concealer apart is its commitment to safety and sustainability. Unlike many other brands, Beauty Counter prioritizes clean ingredients without compromising on performance. This makes it an excellent choice for those who want effective makeup that aligns with their health and environmental values.

    Common Concerns and Solutions

    Common Concerns and Solutions

    Dealing with Dark Circles

    Dark circles are a common concern, but Beauty Counter Concealer’s buildable formula makes it easy to achieve full coverage. Use a peach-toned concealer to neutralize blue or purple undertones. Apply the concealer in an inverted triangle shape under your eyes and blend well to create a brightening effect.

    Concealing Blemishes and Redness

    For blemishes and redness, opt for a concealer that matches your skin tone. Dab the product directly on the blemish and blend the edges to seamlessly blend with your foundation. To avoid spreading bacteria, use a clean brush or your finger and wash your hands before application.

    Tackling Under-Eye Puffiness

    Under-eye puffiness can be tricky, but a lightweight, hydrating concealer can help. Beauty Counter’s formula includes hyaluronic acid to hydrate and plump the under-eye area, reducing the appearance of puffiness. For an added cooling effect, store your concealer in the refrigerator and apply it cold.

    Concealer Tips for Different Skin Types

    Oily Skin

    If you have oily skin, set your concealer with a mattifying powder to control shine. Using an oil-free primer can also help to keep your makeup in place. Opt for a long-wear formula that resists sweat and oil, ensuring that your concealer stays put throughout the day.

    Dry Skin

    For dry skin, look for a hydrating concealer. Beauty Counter’s formula includes moisturizing ingredients that won’t cling to dry patches. Prepare your skin with a rich moisturizer and hydrating primer to create a smooth canvas for your makeup.

    Combination Skin

    Combination skin can benefit from a versatile concealer that works well in different areas of the face. Use a hydrating formula under the eyes and a mattifying powder on the T-zone. Blending different products allows you to address the unique needs of each area of your face.

    Makeup Looks with Beauty Counter Concealer

    Everyday Natural Look

    For a natural, everyday look, use concealer to even out your skin tone and cover any minor imperfections. Pair it with a light foundation or tinted moisturizer for a fresh-faced finish. Add a touch of blush and mascara to complete the look without overwhelming your features.

    Glamorous Evening Look

    For a more glamorous look, use concealer to highlight and contour. Apply a lighter shade under your eyes, on your forehead, and down the bridge of your nose. Use a slightly darker shade to contour your cheekbones, jawline, and the sides of your nose. Blend well and finish with a bold lip and dramatic eye makeup.

    No-Makeup Makeup Look

    The no-makeup makeup look is all about looking effortlessly flawless. Use concealer sparingly to cover any blemishes and brighten the under-eye area. Finish with a touch of cream blush and a swipe of mascara. The goal is to enhance your natural features without looking like you’re wearing a lot of makeup.

    Frequently Asked Questions (FAQs)

    How to Find Your Perfect Shade?

    Use Beauty Counter’s online shade-matching tool or visit a store for a professional color match. The tool takes into account your skin tone and undertone, providing personalized recommendations to help you find the perfect shade.

    Can Concealer Be Used as Foundation?

    Yes, for a lighter coverage look, you can use concealer in place of foundation. Apply it only where needed and blend well. This technique is great for achieving a natural look while still covering imperfections.

    How to Avoid Creasing?

    To avoid creasing, set your concealer with a translucent powder and avoid applying too much product. Applying an eye cream before concealer can also help to keep the under-eye area hydrated and smooth, reducing the likelihood of creasing.

    Best Tools for Application?

    A concealer brush, damp beauty sponge, or even your fingertips can be used for application. Choose the tool that works best for you. Brushes offer precision, sponges provide a seamless blend, and fingertips can warm the product, making it easier to blend.

    Is Beauty Counter Cruelty-Free?

    Yes, Beauty Counter is a cruelty-free brand, meaning they do not test their products on animals. They are committed to ethical practices and ensuring that their products are not only safe for users but also kind to animals.


    Beauty Counter Concealer is a standout product in the world of clean beauty. With its non-toxic ingredients, sustainable practices, and impressive performance, it’s a must-have for anyone looking to achieve flawless, healthy-looking skin. Whether you’re dealing with dark circles, blemishes, or just want a smoother complexion, this concealer has got you covered. Its versatile formula, range of shades, and dedication to safety make it a top choice for both everyday wear and special occasions.

    Additional Application Techniques

    Highlighting and Contouring

    Highlighting and contouring with concealer can sculpt and define your face, giving you a more polished look. Use a concealer that is one to two shades lighter than your skin tone for highlighting and one that is one to two shades darker for contouring. Apply the lighter shade to the high points of your face, such as the tops of your cheekbones, the bridge of your nose, and the center of your forehead. Apply the darker shade to the hollows of your cheeks, along your jawline, and the sides of your nose. Blend well to avoid harsh lines.

    Color Correcting

    Before applying your regular concealer, you can use color correctors to address specific skin concerns. Peach or orange correctors can neutralize dark circles, green correctors can counteract redness, and purple correctors can brighten dull, sallow skin. Apply the color corrector sparingly and blend well before applying your concealer on top.

    Makeup for Special Occasions

    Bridal Makeup

    For bridal makeup, long-lasting and flawless coverage is essential. Beauty Counter Concealer’s buildable formula can provide the perfect base for your wedding day look. Ensure your skin is well-prepped and use a setting spray to keep your makeup in place throughout the day and night.

    Photography Makeup

    For makeup that looks great in photos, choose a concealer with a natural finish that avoids flashback. Flashback occurs when the camera flash reflects off certain ingredients in makeup, causing a white cast. Beauty Counter Concealer’s formulation is designed to provide a natural, skin-like finish that photographs beautifully.

    Concealer Mistakes to Avoid


    Using too much concealer can lead to a cakey, unnatural finish. Apply concealer sparingly and build up coverage gradually as needed. Less is often more when it comes to achieving a flawless look.

    Incorrect Shade

    Using a shade that is too light or too dark can highlight imperfections rather than conceal them. Make sure to choose the right shade for your skin tone and undertone. When in doubt, test the concealer in natural light to ensure a perfect match.

    Neglecting to Blend

    Improper blending can create visible lines and uneven coverage. Use a brush, sponge, or your fingertips to blend the concealer seamlessly into your skin. Blending is key to achieving a natural, flawless finish.

    Combining Concealer with Other Products


    Pairing your concealer with a compatible foundation can enhance the overall look of your makeup. Apply foundation first and then use concealer to cover any remaining imperfections. This method ensures that you don’t over-apply concealer and helps to create a uniform base.


    Setting your concealer with powder can help to lock it in place and control shine. Choose a translucent powder that won’t alter the color of your concealer. Apply the powder lightly to avoid a heavy, cakey appearance.


    Using a primer before concealer can create a smooth, even surface for makeup application. Primers can also help to extend the wear of your concealer and prevent it from settling into fine lines and pores.

    Seasonal Concealer Tips


    In the summer, heat and humidity can cause makeup to melt and slide off. Choose a long-wearing, sweat-resistant concealer and set it with a mattifying powder. Using a setting spray can also help to keep your makeup in place.


    Winter weather can dry out your skin, making it important to use a hydrating concealer. Beauty Counter’s formula includes moisturizing ingredients to keep your skin looking fresh and radiant, even in cold conditions. Be sure to prep your skin with a rich moisturizer to combat dryness.

    Addressing Specific Skin Concerns

    Acne-Prone Skin

    For acne-prone skin, it’s important to choose a non-comedogenic concealer that won’t clog pores. Beauty Counter Concealer is formulated to be safe for all skin types, including sensitive and acne-prone skin. Apply concealer with a clean brush or sponge to avoid introducing bacteria to your skin.

    Mature Skin

    Mature skin can benefit from a hydrating, lightweight concealer that doesn’t settle into fine lines. Beauty Counter’s formula includes ingredients that help to smooth and plump the skin, providing a youthful appearance. Apply the concealer with a light hand and blend well to avoid emphasizing wrinkles.

    Sensitive Skin

    If you have sensitive skin, look for a concealer with gentle, non-irritating ingredients. Beauty Counter’s commitment to non-toxic beauty makes their concealer an excellent choice for sensitive skin. Always perform a patch test before using a new product to ensure compatibility with your skin.

    Beauty Counter Concealer and Overall Skincare Routine

    Integrating Beauty Counter Concealer into your skincare routine can enhance the overall health and appearance of your skin. Follow these steps for a comprehensive routine:

    1. Cleanse: Start with a gentle cleanser to remove dirt and makeup.
    2. Tone: Use a toner to balance your skin’s pH and prepare it for hydration.
    3. Moisturize: Apply a hydrating moisturizer to keep your skin smooth and supple.
    4. Prime: Use a primer to create a smooth base for your concealer.
    5. Conceal: Apply Beauty Counter Concealer to cover imperfections and brighten your complexion.
    6. Set: Use a translucent powder to set your concealer and extend its wear.

    Beauty Counter’s Advocacy and Education

    Beauty Counter is not just about products; they are also about changing the beauty industry for the better. The brand actively lobbies for stronger regulations in the beauty industry to ensure safer products for all consumers. Their advocacy efforts include pushing for legislative changes, raising awareness about harmful ingredients, and educating consumers on the importance of clean beauty.

    Beauty Counter’s Community and Customer Support

    Beauty Counter has built a strong community of customers and advocates who share a passion for clean beauty. The brand offers excellent customer support, including personalized consultations, online resources, and a community forum where users can share tips and experiences. This sense of community helps to foster a loyal customer base and encourages positive word-of-mouth.

    Final Thoughts on Beauty Counter Concealer

    Beauty Counter Concealer is more than just a makeup product; it’s a step towards safer, more sustainable beauty. Its non-toxic ingredients, high performance, and commitment to environmental responsibility make it a standout choice in the world of cosmetics. Whether you’re looking for everyday coverage or a product to enhance your special occasion looks, Beauty Counter Concealer offers versatility and reliability.